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BUILDING A LEGACY OF GENEROSITY
Transforming Your Business with Stewardship Principles
ABOUT THE BOOK
Much has been written about company culture and establishing mission, vision, and values to help businesses grow and become successful. Too often these become just words to put on a website. One doesn’t have to look far to see a business environment of greed, dishonesty, and the drive to put money before anything else.
Building a Legacy of Generosity offers a unique look at how generosity, driven by values and stewardship principles, will build a company culture that creates a lasting legacy that allows not only the business to flourish, but the people, partners and places that surround the company.
Art Zylstra builds on the foundation of values from his first book, The Noble CFO, and leads you through a world of caring about profits, people, partners and places. How can you build a company that flourishes while leaving a legacy of generosity? Come join the journey.
ART ZYLSTRA
Founder of CFO Business Partners
ABOUT THE AUTHOR
Art Zylstra, MBA, DTL is a seasoned and highly respected CFO. He is the founder of CFO Business Partner, a company that works with owners of for profit and non-profit organizations to help them flourish and grow. With his M.B.A. in Organizational Leadership and his Doctorate in Transformational Leadership, Art is well-equipped to collaborate with key members of an executive team and develop and implement key strategies across the organization.
Art is highly motivated by mission and operates with integrity, confidence, professionalism, and resourcefulness. The passion that fuels Art is the understanding that when privately held businesses steward their profits, people, partners. and places in extraordinary ways, the businesses and the community flourish.
It is Art’s mission in life to help as many businesses as possible to grow and thrive in a way that helps the community flourish. Art coaches other CFOs under the brand of CFO Business Partner to extend this influence throughout the country.
Art was raised on a dairy farm in Western Washington and developed a strong work ethic that has influenced his career and volunteer work. Art has served on a variety of boards over the years.
Art loves to travel and spend time with his wife, three children, and six grandchildren. His travels have brought him to five different continents on multiple occasions.
PURPOSE-DRIVEN
LEADERS:
INSPIRE ACTION BY FINDING THE COURAGE TO GO FIRST
BOOK & BONUSES:
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BONUS #1:
Access to the
Going First community
Bonus #2:
Multimedia Quick Start Guide to Going First
BONUS #3
Exclusive Invitation to Going First Roundtable
WHAT THE EXPERTS ARE SAYING...
Lorna Davis
Board Member, Seventh Generation, B Lab; Former CEO Danone North America
Anthea Kelsick
C-suite business leader driving impact through innovation; Previous CEO of B Lab/B Corp U.S. & Canada
Martin Whittaker
CEO, JUST Capital; Member, Forbes Finance Committee; 2020 NACD Directorship 100; Business Insider’s 100 People Transforming Business (2020)
YOU'RE IN THE RIGHT PLACE
First of all, yes, you. You are a leader. Whether you manage a team, a P&L, a household, or not, in 2021, we are all leaders. And we all need all of us to be leading the best we can.
This is an important moment. The world is suffering in so many ways. But as wise folks say, in crisis lies great opportunity.
I wrote this book because we have a massive opportunity to evolve to a more inclusive, antiracist, and sustainable version of capitalism. And however and wherever we each ‘lead,’ there are myriad ways that we can ALL contribute to that evolution, every single day in our work and lives.
The best thing is that leading purposefully is GOOD for us! It makes us feel better, physically and mentally, as individuals. And more focused, motivated, creative, and fulfilled.
Purposeful leaders' teams are more productive, engaged, trusting, and innovative. And that translates really quickly into profitability.
Finally, of course, leading purposefully is good for the world, and that means a healthy, prosperous, and equitable future for our grandkids and others who come next.
If you too think those Me-We-World benefits sound good, join me in Going First - it can feel a little scary at first, but once you see how good it feels, you’ll thank me for the invitation!
If not us, who? If not now, when?
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IN THIS BOOK...
Get the tools and inspiration to lead purposefully, so that you can:
- Feel better, mentally and physically
- Have more ENERGY in your work and life
- Make life better for the people and planet around you
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Attract the best colleagues, partners, and friends
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Trust and be trusted
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Empower others to be their best
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Speak confidently about your ‘Why’
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Build a powerful legacy
ABOUT THE AUTHOR
Nell’s approach is informed by her experience living and working on 4 continents; study at Harvard, Cambridge, Universita di Roma, and Columbia and London Business Schools; and collaboration with CEOs, CPOs, and other leaders at companies including American Express, Cisco, Google, Kraft-Heinz, and hyper-growth startups in the health, consumer, and fintech sectors.
Nell is a Senior Contributor for Forbes, and founder and CEO of Inspiring Capital, a certified B Corp that offers purposeful leadership development.
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© 2024 - Art Zylstra - All rights reserved.
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